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Choosing the Right CMS: A Guide for Businesses

Every business, whether it is a mom-and-pop shop, or a fortunate 500 company, needs an online presence. It may take the form of a website, an intranet or perhaps a mobile application. Whatev­er your online presence is, you will need a way to update the content.

This is where a Content Management System or CMS will be your best friend. In the simplest of terms, a CMS is an application that allows you to build, update and manage data without having to dig into the code and manually edit the content.

A Multitude of Options

Having options is great… except when having to many makes it difficult to choose the right one and trust us there are plenty of CMS to choose from. Don’t worry , we are here to refine those choices and help you choose the best one for your business.

First let’s get a lay of the land and see the general types of CMS that are out there.

  • Drag & Drop: Ideal for non-technical users. Content updates are simple, like dragging and dropping images, selecting themes, and writing The downside to this is you pretty much get what you see. It often lacks custom functionality.
  • Open Source: Powerful and customizable but requires technical expertise to set up. Can be either a pro or con depending on the development team’s skills.
  • Proprietary: Proprietary CMS are powerful tools if you don’t need much customization. One major downside to this is the licensing cost which for some can run in the thousands per year.
  • Headless: Separates data from the front end, accessible via RESTful or GraphQL API. Allows content to be distributed across multiple platforms like websites, mobile apps, and

Remember that these are only some of the general categories that are out there and some of these cross over. For example, an Open-Source CMS can also be Headless CMS.

What type of company are you?

As you can see each category of CMS has its pros and cons. Depending on the type of business you are in, some of the cons in one category might be a pro in another. So before going any fur­ ther lets figure out what type of business you are in.

Below are three basic categories of business requirements you may fall under. We are focusing on your business needs as opposed to the type of business you conduct.

  • Business A: Needs a simple web presence to showcase products and services, with basic forms and calls to action. No custom business logic or third-party integration required.
  • Business B: Requires a customizable website with third-party plugin integration, an authenti­ cated intranet for employees, and some custom business logic.
  • Business C: Focuses on internal operations with little need for a public-facing site. Requires a web application with extensive custom business logic, possibly

For Business A, a drag-and-drop CMS like Webflow, Squarespace, or Wix might suffice, but they offer limited custom logic integration.

If you gravitate more towards being Business C, then stop right there. What it sounds like you are looking for is a Custom Web application and not a CMS. We have built several successful applica­ tions for our clients including HERE and HERE. Please reach out to SALEs OR SALES to get more information on how we can help your business grow.

If however, you fall under Business B then you are in the right place. Furthermore, we feel that we have the perfect CMS for you.

Umbraco

Umbraco is an open-source .NET Core CMS that has won G2 awards like Leader 2024 and Best Us­ability 2024. It offers three options: CMS, Cloud, and Heartcore (headless CMS). We’ve built sever­al solutions with Umbraco, and clients find the interface intuitive and user-friendly. As develop­ers, we appreciate its customizability and the technologies it uses, making integration and customization easy.

A Use Case

Imagine you’re a Job Search & Hiring Platform Company. Here’s what you’ll need:

  • Intuitive Public Site: Make job searching easy and visually
  • Market-Friendly: Easily update content, SEO, biogs, and custom pages.
  • Secure Backoffice: Protect against hackers and plugin
  • Third-Party Integration: Refine job listings from multiple APls.
  • Authenticated Intranet: Store internal documents and updates for over 500 employees.
  • Mobile Application: 40% of your traffic comes from mobile devices. You want to be sure you have a custom mobile application that users can download and use without hassle.

Umbraco’s agnostic front end supports custom branding, with .Net for security and an intuitive back-office for content creation. It provides a secure intranet, easy third-party integration, and con­ tent publishing across web and mobile platforms. Keep your audience engaged and data secure, all in one platform.

What's Next?

That we leave in your court. If you need an intuitive and powerful CMS but are unsure how to start. We are here to help guide, ideate, build and bring your vision into reality.

Contact us for more information on mobile applications or custom app development. 

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MEET THE AUTHOR

Luis Zamarripa

SENIOR SOFTWARE ENGINEER

Luis is a passionate Web and UI Full Stack developer with over 15 years of experience, dedicated to turning ideas into exceptional digital experiences. Whether he’s working on the intricate details of a UI design or diving into the depths of development, my goal is always the same: to deliver a product that my clients can truly be proud of.

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