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Choosing the Right CMS: A Guide for Businesses

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Every business, whether it is a mom-and-pop shop, or a Fortune 500 company, needs an online presence. It may take the form of a website, an intranet or perhaps a mobile application. Whatever your online presence is, you will need a way to update the content.

This is where a Content Management System (CMS) will be your best friend. In the simplest of terms, a CMS is an application that allows you to build, update and manage data without having to dig into the code and manually edit the content.

A Multitude of CMS Options

Having options is great… except when having to many makes it difficult to choose the right one and trust us there are plenty of CMS to choose from, each offering different CMS features to support your content strategy. Don’t worry, we are here to refine those choices and help you find the right content management system for your business, highlighting the key features that matter most.

First let’s get a lay of the land and see the general types of CMS that are out there, since different CMS platforms offer unique strengths depending on business needs.

  • Drag & Drop: Ideal for non-technical users. Content updates are simple, like dragging and dropping images, selecting themes, and writing. These platforms are designed with a user-friendly interface that lowers the learning curve for small businesses and teams new to web development. The downside to this is you pretty much get what you see. It often lacks custom functionality.
  • Open Source: Powerful and highly customizable but requires technical expertise to set up. Can be either a pro or con depending on the development team’s skills.
  • Proprietary: Unlike traditional CMS, proprietary CMS are powerful tools if you don’t need much customization, especially when bundled with SEO tools and social media integration, and marketing automation for marketing teams. One major downside to this is the licensing cost which for some can run in the thousands per year.
  • Headless: Separates data from the front end, accessible via RESTful or GraphQL API. Modern headless CMS solutions make it possible to publish digital content seamlessly across multiple channels such as websites, intranets, and mobile apps.

Remember that these are only some of the general categories that are out there and some of these cross over. For example, an Open-Source CMS can also be Headless CMS.

What type of company are you?

As you can see each category of CMS has its pros and cons. Depending on the type of business you are in, some of the cons in one category might be a pro in another. For example, a company already using an existing CMS may prefer a platform that integrates with existing tools to avoid unnecessary rebuilds. So before going any further lets figure out what type of business you are in.

Below are three basic categories of business requirements you may fall under. We are focusing on your business needs as opposed to the type of business you conduct.

  • Business A: Needs a simple web presence to showcase products and services, with basic forms and calls to action. No custom business logic or third-party integration required.
  • Business B: Requires a customizable website with third-party plugin integration, an authenticated intranet for employees, and some custom business logic.
  • Business C: Focuses on internal operations with little need for a public-facing site. Requires a web application with extensive custom business logic, possibly

For Business A, a drag-and-drop CMS like Webflow, Squarespace, or Wix might suffice, but they offer limited custom logic integration.

If you gravitate more towards being Business C, then stop right there. What it sounds like you are looking for is a Custom Web application and not a CMS. We have built several successful applications for our clients including HERE and HERE. Please reach out to SALEs OR SALES to get more information on how we can help your business grow.

If however, you fall under Business B then you are in the right place. Furthermore, we feel that we have the perfect CMS for you.

Umbraco

Umbraco is an open-source .NET Core CMS that has won G2 awards like Leader 2024 and Best Usability 2024, backed by an active community and extensive documentation that make adoption easier. This CMS vendor is often chosen by organizations evaluating CMS options because Umbraco combines integration capabilities with an intuitive interface, while offering comprehensive support, strong community support, and advanced features that align with your business strategy and business goals. It offers three options: CMS, Cloud, and Heartcore (headless CMS). We’ve built several solutions with Umbraco, and clients find the interface intuitive and user-friendly.

Umbraco's CMS Features

It’s a great example of how a platform can align CMS features with business goals, enabling content strategy that works across multiple channels, seamlessly integrates with third-party tools, and enhances website performance and customer experience. With strong SEO optimization and support for digital experience platform requirements, it’s more than just a new CMS—it’s a foundation for long-term growth, capable of managing digital assets and providing technical resources that provide valuable insights for teams and marketing leaders, making an informed decision in their CMS selection.

As developers, we appreciate its customizability and the programming language flexibility it offers, making seamless integration and customization easy, whether on-premises or through software as a service deployments optimized for search engines.

A Use Case

Imagine you’re a Job Search & Hiring Platform Company. Here’s what you’ll need:

  • Intuitive Public Site: Make job searching easy and visually
  • Market-Friendly: Easily update content, SEO, biogs, and custom pages.
  • Secure Backoffice: Protect against hackers and plugin
  • Third-Party Integration: Refine job listings from multiple APls.
  • Authenticated Intranet: Store internal documents and updates for over 500 employees.
  • Mobile Application: 40% of your traffic comes from mobile devices. You want to be sure you have a custom mobile application that users can download and use without hassle.

Umbraco’s agnostic front end supports custom branding, with .Net for security and an intuitive back-office for content creation. It provides a secure intranet, easy third-party integration, and content publishing across web and mobile platforms. Keep your audience engaged and data secure, all in one platform.

What's Next?

That we leave in your court. If you need an intuitive and powerful CMS platform but are unsure how to start. We are here to help guide, ideate, build and bring your vision into reality.

Contact us for more information on mobile applications or custom app development. 

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MEET THE AUTHOR

Luis Zamarripa

SENIOR SOFTWARE ENGINEER

Luis is a passionate Web and UI Full Stack developer with over 15 years of experience, dedicated to turning ideas into exceptional digital experiences. Whether he’s working on the intricate details of a UI design or diving into the depths of development, my goal is always the same: to deliver a product that my clients can truly be proud of.

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