The Google Cloud Platform (GCP) is a storehouse of resources, and you don’t need significant technical nous to realize its advantages and explore its many possibilities.
Google Cloud provides many advantages for video analysis, as part of Google’s content submissions scanning services that employ video intelligence. GCP services help utilize a scalable system for scanning and filtering video and image submission with the Google Cloud Vision and Google Cloud Video Intelligence APIs.
Encouraging users to submit their images is a trend often seen in various social marketing campaigns. In these campaigns, the images and videos are used for product testimonials, content submissions, public campaigns, etc. In normal terms, processing these videos and images would consume a lot of resources. With the aforementioned APIs, you get a scalable manner to scan videos and images, filter them, and accelerate the processing of submissions. All this can be carried out through server-less procedures, further reducing the complexity.
Here are some of the challenges involved in processing user-generated content such as videos and images:
- There is the scalability issue, since at the beginning of user-generated campaigns the submissions quickly grow, and then drop to nearly zero towards the end of the campaign. When this gets built into a service, the response to user activity must be scaled in.
- There needs to be an intelligent and efficient flow in processing every video and image. Each of the submitted videos and images must be stored and processed efficiently at scale.
- Greater efficiency can be ensured by reducing the videos and images that need to be reviewed or evaluated before they’re processed. For this, the application must classify each of the submissions and stop processing results that are detected as inappropriate.
To sail through these challenges Google Cloud Platform gives you a scalable platform offering the advantages of pre-trained models of machine learning (ML) available through API calls. The architecture of the system that classifies video and image submissions intelligently while filtering out submissions that are inappropriate is depicted in the following figure: